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|Session Name:||A Mysterious Adventure in Social Games|
|Company Name(s):||Three Rings|
|Track / Format:||Business and Management|
|Overview:||In mid-2009 Three Rings began to focus considerable efforts on the social network platforms, in particular Facebook. This talk dissects the results so far. Expect to hear post-mortem analysis on a number of game projects, detailed numbers and metrics, and the war stories of a casual MMO and virtual goods pioneer turning its hand to a new medium. Is it possible to compete with Zynga and Playfish? Will synchronous multi-player games and MMOs succeed on Facebook? Is the opportunity ripe for a transitioning game developer, or a little over-ripe?|