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|Session Name:||What Virtual Worlds Can Learn From Social Games|
|Track / Format:||Social & Online Games Summit|
|Overview:||The focus of the gaming and entertainment industry has rapidly shifted from casual gaming and virtual worlds to social gaming, as the new genre of games has attracted tens of millions of players that seemed to come from nowhere. Compared to virtual worlds, the social games' ability to attract and move audiences from game to game seems almost uncanny. The talk explores key differences between the user experience on social games and virtual worlds, and suggests techniques to improve virtual worlds' play experience.|