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Session Name:

What You Must Know to Build a Successful Customer-Centric Cross-Platform Strategy


This discussion, led by Mari Baker, president and CEO of PlayFirst, will explore the business perspective related to building engaging, enduring game brands. Using the ever-popular PlayFirst Dash brand as a case example, Baker will discuss the basic elements necessary to create, publish and market game brands that touch a cord with tens of millions of consumers around the globe. Pertinent market research will be shared to show how transitions in the game industry drive brand development from a business perspective. Baker will also discuss how brands today are extended across platforms such as mobile and social.

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  • GDC Europe 2010
  • Mari Baker
  • PlayFirst
  • free content
  • Business & Management
  • Business & Marketing