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|Session Name:||Keys to Successful iPhone Game Marketing|
|Speaker(s):||Paul Bettner, Jos Ruffell|
|Company Name(s):||Newtoy Inc., Sidhe/PikPok|
|Track / Format:||Business & Management|
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|Overview:||Publishers and developers are constantly looking for ways to solve the biggest issue with creating games for iPhone, discovery. If people dont know about your app and cant find it, its impossible to make money in the market. The participants of this session will discuss what you need to do to have success in todays iPhone market. From the effectiveness of advertising, to code giveaways and promotions, if youre creating a game for iPhone, this session will better prepare you for the task of marketing your game.|