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|Session Name:||Bears and Snakes! The Wild Frontier of Social Game Design|
|Track / Format:||Design|
|Overview:||Zyngas Chief Game Designer looks at the launch of FRONTIERVILLE and its implications for the future of social games. We built FRONTIERVILLE to be a bold experiment in combining the social gaming wisdom Zynga has learned from games like FARMVILLE and MAFIA WARS with the techniques of traditional game design, and much of the challenge consisted of figuring out how to merge the two successfully. Well look at key features such as missions, doobers, and varmints and explore how they take traditional social game models and make them more entertaining. Well also look at the ways we took traditional social game interactions and made them more social. Finally well talk about why the social gaming industry is starting to look like such a good place for designers and content creators.|