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|Session Name:||Working Carefully on the Fly: Thoughts on Live Social Game Design|
|Track / Format:||Live|
|Overview:||Explore the challenges of designing games for social platforms with Troy Whitlock, creative director at Playdom. Learn how Playdom designs games and features that target specific business objectives. Avoid common mistakes when using player behavior and feedback to shape your design. Pick up useful tips for managing the lifecycle of your game using analytical tools and adapting to frequent platform changes and emerging best practices.|