This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Building a Successful Business After Launch through Rapid Iteration|
|Track / Format:||Live|
|Overview:||Online games, social applications and virtual worlds dont stop development after launch. Understanding customer behavior and iterating on your product is critical to growing your business, so achieving a process that decreases this iteration time greatly improves your chance of success. By creating systems that utilize A/B testing, instant customer metrics and a sophisticated deployment process IMVU is able to shorten this iteration loop and deploy new software to production up to 50 times per day. This session demonstrates real-world examples of these systems and explains a process for deploying them, even after launch.|