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Session Name:

How to Succeed in Social Without Selling Your Soul


PopCap Games has made some of the most famous casual games of all time, such as Bejeweled or Plants vs. Zombies, but until recently it was not known as a social game company. That changed with the launch of Bejeweled Blitz, now one of the top games on Facebook. How is PopCap making the transition from a casual game company to a social game company? What has been easy, and what has been hard? And most importantly, how is PopCap succeeding while still creating a user experience it can be proud of?

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  • GDC China 2010
  • Long Cao
  • PopCap Games
  • free content
  • Social Network Games
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