You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name: Same Game, Think Different
Speaker(s): Michael Zhu
Company Name(s): Shanda Games
Track / Format: Business & Marketing
Overview:

Customization/localization of a game product so that it meets the expectations of local users is essential to the successful exportation of games to overseas markets. This speech will address the deficiencies of traditional approaches to customization/localization and introduce a comprehensive and effective approach to adapting a game to fit the new market, with specific insights into the China market.

GDC Europe 2011

Michael Zhu

Shanda Games

free content

Business & Marketing

Business & Marketing


Discover More from Informa Tech
Working With Us
Follow GDC on Social
  • Copyright © Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and head office is 5 Howick Place, London, SW1P 1WG.