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The Number One Educational Resource for the Game Industry

Session Name: Same Game, Think Different
Speaker(s): Michael Zhu
Company Name(s): Shanda Games
Track / Format: Business & Marketing

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Customization/localization of a game product so that it meets the expectations of local users is essential to the successful exportation of games to overseas markets. This speech will address the deficiencies of traditional approaches to customization/localization and introduce a comprehensive and effective approach to adapting a game to fit the new market, with specific insights into the China market.

GDC Europe 2011

Michael Zhu

Shanda Games

free content

Business & Marketing

Business & Marketing