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The Number One Educational Resource for the Game Industry

Session Name: GameStop's Digital Strategy: Bringing Immersive Gaming to a Digital Audience
Speaker(s): Steve Nix
Company Name(s): GameStop
Track / Format: Business & Marketing

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GameStop's Digital Strategy: How the world's largest multichannel video game retailer plans to bring immersive gaming to a digital audience. Gamers love immersive games but with the evolution of mobile game play, how will the rich, integrated console experience be matched on mobile devices?�In this session, Steve Nix shares how the multichannel game retailer has leveraged it's retail footprint into becoming a dual company--one with a firm retail stronghold in 17 counties worldwide, as well as a major player in digital gaming.

GDC Europe 2011

Steve Nix


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Business & Marketing

Business & Marketing