In its nearly twenty-year history, Epic has delivered fun, successful triple-A experiences of all kinds:� console blockbusters, mobile games, experimental Internet shareware, legendary PC shooters, even floppy disks sold by mail. While the team sizes and budgets on those projects can differ by a factor of ten or more, there are still distinct similarities in the production of all Epic's projects. Certainly, there are similarities in production methodology and pipelines from shared staff and infrastructure, and this talk will discuss some of those, with the upcoming Gears of War 3 as a driving example. But the most important shared factor is the team's attitude:� their passion for the game, their desire for the team to be successful, and their pride in the positive response from fans. And while management's priority-setting and budgeting provides some general guidance for a team's efforts, the drive to triple-A quality can only come from the individual. This talk will analyze how Epic strives for quality, and how company culture reinforces those values to ensure that every game, every time, every size, every platform, is triple-A.