|Session Name||Emerging Trends In Games-as-a-Service|
|Company Name(s)||Lazard Capital Markets|
|Track / Format||Business and Marketing|
In this session, game industry research analyst Atul Bagga will discuss emerging trends in various segments of video game market (social, mobile, online, consoles); business models (subscription, free-to-play, download, box); geos (China, Europe, Japan, Korea, US and the emerging markets) and his market size estimates for each of these segments over the next five years. He will also discuss the key lessons/observations from the matured markets (lessons from free-to-play markets in China, online markets in Korea, Mobile in Japan).