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|Session Name:||Intrinsic and Extrinsic Motivation of Players: Impact and Implications for Your Game Design|
|Track / Format:||Customer Experience|
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To improve player retention, developers are seeking to understand player motivation and engagement at a higher resolution, both conceptually and in the data they collect to improve design and innovate great player experiences. The distinction between "intrinsic" vs. "extrinsic" motivation is increasingly a focus of conversation and strategy, but what do we really mean when we use these terms? How can we understand them in a way that is clear, accurate, and practically useful to building great game experiences that sustain player engagement? This session will provide clear and practical definitions for intrinsic and extrinsic motivation, based on decades of behavioral science research and specific research with gamers over the last nine years. We'll cover what the data says about the strengths and weaknesses of extrinsic vs. intrinsic approaches to building longer and more satisfying relationships with customers, and link these concepts to numerous game examples from online and social games.