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|Session Name:||Learnings from the Trenches of Social Gaming|
|Track / Format:||Business and Marketing|
|Overview:||Social entertainment company, RockYou, has been around since the social gaming genre first began to take off in 2005. Since then, RockYou has evolved and shifted focus to address challenges and changes in the market. Lisa Marino, CEO of RockYou, has steered RockYou through the often unpredictable social gaming waters and will share insights from the trenches. She will discuss what did and didn't work for RockYou, how and why they evolved their business, and will advise developers looking to thrive in the next phase of social gaming.|