| Session Name: | One Year of Bejeweled Blitz - Learning to Expect the Unexpected |
| Speaker(s): | Giordano Contestabile |
| Company Name(s): | PopCap Games |
| Track / Format: | Smartphone and Tablet Games Summit |
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| Overview: | First launched on Facebook in 2008 and on iOS in 2009, and occupying a perennial top stop in the charts, Bejeweled Blitz is one of the most successful, and longest running, cross-platform social games. This talk aims to offer an honest, unadulterated view of what operating a cross-platform social game means, and how PopCap had to completely change its practices to succeed at it. Between others, you'll hear about how PopCap strives to marry a strong focus on "finding the fun" with a keen eye on metrics; how Facebook and mobile usage patterns differ; and how different aspects of the game's design and operations, including some that you would not expect, can strongly influence results. |
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