This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Dead Island: How to Create a Mega Seller on a Moderate Budget|
|Company Name(s):||Deep Silver|
|Track / Format:||Production|
Did you know free users get access to 30% of content from the last 2 years?
In this session, we will provide thought-provoking impulses and generic learnings from an unusual success story backed up with real and unshown user data. Specifically, we will showcase the relative insignificance of metacritics, the importance of creating contrasts, the overwhelming value of a well-designed multiplayer-coop, the tiny scope needed for a satisfying open-world experience, and last not least the influence of an award-winning trailer breaking expectations in several aspects. All in all, we will show how unconventional decisions strolling aside the well-worn path served Dead Island well yielding atypical market results.