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|Session Name:||Your PR Is Broken: Journalists Speak Out|
|Speaker(s):||Brian Crecente, Eli Hodapp, Dan "Shoe" Hsu, Alec Shobin, Alexander Sliwinski|
|Company Name(s):||Polygon, TouchArcade, GamesBeat, Subatomic Studios, Joystiq|
|Track / Format:||Business, Marketing & Management|
|Overview:||Let's talk PR. You're doing it wrong. When it comes time to promote your game, journalists represent a key piece of the marketing puzzle. How can you work with them to get your message out? Let's ask! This panel brings together some of the most prestigious, outspoken journalists in the industry. Individually, they have the power to make or break your game. Collectively, they can share insight on how you can fix your broken PR strategy.|