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|Session Name:||How Mobile Ad Tracking Impacts App Marketing Results (Presented by Fiksu)|
|Track / Format:||Business, Marketing & Management|
|Overview:||Ad tracking is a mission critical component of most app marketing programs. By being able to attribute downloads, and post-download events like in-app purchases, to the marketing source, app marketers harness a powerful way to gain insights that drive business and deliver outstanding ROI. But there are challenges associated with mobile ad tracking. Device Identifiers, Digital Fingerprinting, HTML5 Cookies, Android Referrer are all tracking methods on the market today, each employing very different approaches. But with no industry standard, it feels as if you are on your own to make sense of the different technologies and determine the best approach for your game. This session will help make sense of it all. You'll get a detailed overview and comparison of today's mobile ad tracking technologies, and practical advice to help you decide what may be the right ad tracking technology for your game.|