You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name:

Optimize Each Player Experience with Predictive Analytics (Presented by IBM Business Analytics)

Overview:

Gain unprecedented insights into how players interact within game-play in order to ultimately increase satisfaction, duration of game play and profits. With predictive analytics, game development and marketing team can analyze detailed in-game behavioral data and the personal attributes of customers to predict the lifetime value of each customer, segment customers accordingly, target them with focused marketing campaigns and quickly adjust the game experience to enhance loyalty. Gain a hands-on look at IBM SPSS Modeler, the easy-to-use, data mining and predictive modeling tool used to uncover hidden patterns and associations within the data to gain deep insight into player behavior... and predict what they'll do next.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC 2013
  • Mary Grace Bateman
  • IBM Business Analytics
  • free content
  • Business, Marketing & Management
  • Business & Marketing