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The Number One Educational Resource for the Game Industry

Session Name:

Mobile App Discovery: How ASO, Network Effects, and Performance Ad Buying Work


It's easy to say that the secret to million-dollar-a-day revenues on iOS or Android is to make a great game, but how will people know your game is great if they can't find it? There are [XXXXXXXXX] apps in Apple's App Store. App discovery is a big problem for game developers. This talk will bring together experts on three different approaches to app discovery: performance-based ads, cross promotion and network effects, and app search optimization (ASO). Each will share insights, data, and best practices. The session will conclude with a moderated Q&A.

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  • GDC 2013
  • Dan Fiden
  • Signia Venture Partners
  • Matthaus Krzykowski
  • Xyo
  • Brendan Lyall
  • Grow Mobile
  • Andrej Nabergoj
  • Iddiction Inc.
  • free content
  • Business, Marketing & Management
  • Business & Marketing