You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


The Number One Educational Resource for the Game Industry

Session Name: Predicting Player Propensities in Online Games
Speaker(s): Steven Collins
Company Name(s): Swrve
Track / Format: Business, Marketing & Management

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

Overview: This talk will explore the use of predictive analytics to classify users according to their propensity to perform an action of interest in the near future, based on their interactions with a game. Prediction alone is not enough, one needs to take some action based on the prediction. The talk will also explore how a system may be created, in the context of an online game, to predict behavior, score users, test different actions, and optimize strategies for exploiting the results of the prediction. The talk will evaluate logistic regression methods, and explore their use in predicting player behavior.

GDC 2013

Steven Collins


free content

Business, Marketing & Management

Business & Marketing