|Session Name:||Modern War: A Mid-Core Journey into Live Ops|
|Company Name(s):||GREE International|
|Track / Format:||Free to Play Design & Business Summit|
Join Mike Lu, senior director of product at GREE (formerly executive producer at Funzio), to learn how he led Modern War from inception to on-going success over a year later. Modern War was released December 2011 on IOS exclusively. An RPG game taking players to modern day battlefields to build a global military empire and destroy their enemies, this title gave players the chance to become the most powerful Commander and build up their base, complete missions, and battle other players In August 2012, the game was release for Android and has since consistently remained in both the iOS and Android top 50 grossing charts. In January of 2013, Modern War announced their new feature - World Domination - allowing gamers to join factions therefore expanding how players engage and play together to ultimately control the world. The game has shown tremendous success and is one of the longest running mobile success stories.
Mike will present an overview of what Mid-core is - as defined by stats like ARPU, retention, and CVR rates and how live-ops can impact those numbers. He will discuss the definition of live-ops, what they mean to both user and community and how live-ops can be integrated and updated to extend the life of a game.