| Session Name: | Blood Brothers: How a Japanese Mobile RPG Made It to the Top of the American Charts |
| Speaker(s): | Daigo Sato, Yuji Shimizu |
| Company Name(s): | DeNA, DeNA |
| Track / Format: | Free to Play Design & Business Summit |
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| Overview: | As a product of an all-Japanese development team, the free-to-play mobile game Blood Brothers makes for an unusual leader in Google Play's gross rankings. Producer Yuji Shimizu has been a part of the game since the beginning, and he will discuss the secret of evolving a free-to-play game in the right direction and holding onto players' interest. |
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