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|Session Name:||Making a Better Girl Game: Playdom's City Girl Postmortem|
|Speaker(s):||Martha Sapeta, Alex Swanson|
|Company Name(s):||Playdom, Playdom|
|Track / Format:||Free to Play Design & Business Summit|
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|Overview:||From the team that created the inaugural city-builder Social City, hear about the highs, lows, and eventual success of their latest game, City Girl. As Playdom already had the enduring game Sorority Life, the team would really need to take girl games to the next level. It was time for a 3D dress-up game on Facebook, but would 3D avatars be able to compete with hand-painted 2D ones? In this session, designers Martha Sapeta and Alex Swanson reveal how they combined fantasy careers, apartment decorating, and 3D avatars into a game women really want to play.|