Session Name: | PR Quest! The Adventure to Make Your Game Famous |
Speaker(s): | Trevor Longino |
Company Name(s): | GOG.com |
Track / Format: | Business, Marketing & Management |
Overview: | It's dangerous to go alone into the world of PR when you're trying to launch a new game, so level up your community relations & PR skills with this quick talk about the three things that you will need to build buzz around your title. This talk draws upon GOG.com's experience as a leading platform in game distribution to discuss three different approaches to adding a human face to your digital business (honesty, humility and delight), and how if you focus on these touchstones, you're sure to find yourself well-equipped for your own PR Quest. |