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|Session Name:||Contextual Design: Creating the Anytime Everywhere Experience|
|Company Name(s):||Universal Mind|
|Track / Format:||Enterprise Apps|
|Overview:||Interaction with applications and websites can happen everywhere and anytime. Understanding who your user is, is only half the battle; you need to know how they will be using it, where they are and what they want at that moment in time. Screen size isn't the only thing that is different about mobile experience. Are they walking through the aisle of your store, comparing the price with an online retailer? Learn from Joe Johnston, Director of UX and R & D for Universal Mind, how contextual design can help enhance your experience. Find out how other companies are beginning to explore these kinds of interactions.|