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|Session Name:||What's Next in Mobile Game Marketing for 2014 (Presented by Game Insight)|
|Speaker(s):||Pepe Agell, Bryan Buskas, Mathew DiPietro, Mahak Sharma, Sarah Teng, Robert Weber|
|Company Name(s):||Chartboost, AdColony, Twitch, InMobi North America, Game Insight, NativeX|
|Track / Format:||Business, Marketing & Management|
|Overview:||Is marketing mobile games still just about traffic and user acquisition? Costs are spiraling, and competition is tougher than ever. More importantly, bringing in new users may not be enough anymore--what worked last year may not work today. Its time to get strategic! Learn about the most important trends for mobile game marketing in 2014 and beyond in this exclusive panel sponsored by Game Insight. Stay ahead of the curve with creative new ways to market mobile games as industry leaders discuss the "next big things" you need to look out for now.|