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Session Name:

Using YouTube to Market Your Indie Game


Video game commentators on YouTube and streaming services like are quickly becoming some of the most influential personalities in the industry when it comes to educating, informing and entertaining consumers. This talk from professional YouTuber Ryan Letourneau ("Northernlion") will teach you how to easily find and contact hundreds of these content creators, and communicate with them as effectively (and efficiently) as possible to hopefully persuade them to cover your game and expose it to hundreds of thousands of potential players.

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  • GDC 2014
  • Ryan Letourneau
  • Independent
  • free content
  • Business, Marketing & Management
  • Business & Marketing