Session Name: | A/B Testing with Air Patriots (Presented by Amazon) |
Speaker(s): | Paul Cutsinger, Russell Carroll |
Company Name(s): | Amazon, Amazon |
Track / Format: | Business, Marketing & Management |
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Overview: | A/B Testing is about using data to challenge assumptions and test new ideas, often leading to increased engagement and monetization. In addition to showing you the latest cross-platform testing services at your disposal, we'll discuss the "happy accident" that the Air Patriots team made. It was unexpected and led to an increase in both retention and monetization. |