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|Session Name:||Game Discovery: Helping Players Find Our Games|
|Company Name(s):||NYU Game Innovation Lab|
|Track / Format:||Business, Marketing & Management|
|Overview:||Game discovery, one of the most challenging problems for the game industry, is the critical process of helping players (1) hear about our games for the first time, (2) learn more information about our games, and (3) easily download the games they find interesting. This talk takes a scientific approach to the problem, explaining and analyzing the latest research on how games are spread through word of mouth via recommendations, social networks and information cascades; six traits for improving virality; how our purchasing behavior changes after seeing user reviews, expert reviews and Lets Play videos; and effects of ranking by popularity and downloads.|