You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


Session Name:

Steam Cards, Loyalty Activities and Rewards: Engagement Unleashed!


We've all heard the warnings -- players are more unresponsive than ever before in their reaction to marketing messages, calls-to-action and incentives. But what does that really mean? And what are some of the hot new ways companies are giving their players something that works to capture, onboard, retain and activate them as a community? This session explores a frequently overlooked part of the game launch and marketing process: the player experience outside of the game. Case studies and real life examples (Steam Cards, "gamification," loyalty programs, etc.) provide a fascinating glimpse into the current state-of-the-art of community engagement models, loyalty activities and the psychology of motivation.

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

  • GDC Next 2014
  • Steve Bocska
  • Pug Pharm Productions Inc.
  • free content
  • Business & Marketing
  • Business & Marketing