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|Session Name:||Unlocking World Game Markets from China|
|Track / Format:||Smartphone & Tablet Games Summit|
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|Overview:||What make 95% of games developed in China unable to find success overseas? Learn the secret to unlocking worldwide markets from China in this session delivered by the Creative Director of one of China's most successful game developers, Tap4Fun. From game design and production, to localization and marketing, this is a comprehensive overview of the necessary ingredients you'll need to overcome China's cultural borders and take on the world.|