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| Session Name: | Building Durable Mobile Franchises for the Western Market |
| Speaker(s): | Weiwei Geng |
| Company Name(s): | Kabam, Inc. |
| Track / Format: | Smartphone & Tablet Games Summit |
| Overview: | In a crowded App Store market, where mobile games can easily fade into an endless library of titles, Kabam's Weiwei Geng will discuss what it takes to build a great mobile game and maintain it for long-term success. Weiwei lends his knowledge and insight as an executive producer of Kabam's most successful mobile games The Hobbit: Kingdoms of Middle-earth and Kingdoms of Camelot: Battle for the North, which have each grossed more than $100 million since their 2012 debuts. |
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