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|Session Name:||Every Game Is A Hit - A User Research Process To Deliver Successful Games|
|Company Name(s):||Player Research|
|Track / Format:||Design|
|Overview:||Making sure games resonate with, and are enjoyed by, players has never been more important, but many games are only playtested late in the development where making changes are costly, if they are playtested at all. This talk will outline a complete games user research process, that is much more than playtesting, and can be implemented from day one of design right up until after the game has shipped. The stress will be on teaching developers what they can realistically achieve in this area, no matter their budget.|