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|Session Name:||What could gaming learn from UI/UX design?|
|Company Name(s):||Sprung Studios|
|Track / Format:||Design|
|Overview:||User experience/User Interface design can make or break a game. As games have evolved, users want quick access, convenience and little upfront commitment before being able to enjoy and feel rewarded by the experience. This session will look at why user experience/design is important in 2014 in all countries, what it is, how it fits within game design process and production pipeline, and how to undertake user experience design in your games.|