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|Session Name:||Social Impact in Design and Acquisition|
|Company Name(s):||Ninja Metrics|
|Track / Format:||Free to Play Summit|
|Overview:||This session will recap the concept of the social impact of players on each other (social value), and then proceed to spell out which genres, mechanics and platforms are driving more or less of it. The data is presented in anonymized benchmarks from over 200m players across all genres and platforms. Also benchmarked are acquisition sources, broken down by publisher. By connecting channel to in-game spending, we can see what channels actually pay off. And because the social value of players can also be connected, attendees will see which channels and appeals bring in quality social players.|