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|Session Name:||How FIFA Delivers Live Content to Users Fast|
|Company Name(s):||Electronic Arts|
|Track / Format:||Production|
|Overview:||This session will talk about the importance of decoupling live content updates from the server deployment process. This was an extremely important step in FIFA's transition to Games-as-a-Service and it allows the content creation team to quickly react to real-world events and increase the timeliness of the game. An example of this is the release of World Cup Brazil content quickly after each World Cup match. This was done while ensuring that the game experience did not disrupt the millions of customers worldwide. This increase in timeliness has created a better, more compelling customer experience and increases customer retention and engagement.|