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Session Name:

Producer Bootcamp: Business Fundamentals for Non-Business Types


Being a producer means you need to be familiar with all aspects of development. You need to be equally comfortable speaking with programmers as you are with artists. One absolutely critical area of expertise that many producers lack is the business side. The good news is that understanding even just the basics of business can increase your chances of success enormously. In this session, you will learn insights such as you will learn insights such as why game development is a tough business, how marketing your game can actually improve the game itself, and even how to make negotiating less stressful and sleazy. Applying the lessons learned in this session may help your studio live on to see another day.

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  • GDC 2015
  • Dan Adelman
  • Dan Adelman LLC
  • free content
  • Production
  • Production