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|Session Name:||How to Choose the Best Typographic System for Your Global Game|
|Track / Format:||Production|
|Overview:||Typefaces (usually captured in a font) give your game personality and tone of voice. They're invaluable to branding, packaging, and user interface design. With as much design weight as logos, color and imagery, a lot depends on typeface choice. And with so many options, choosing the right ones can be a nightmare.|