|Marketing Indie Style
|Joel Dreskin, Justin Woodward
|Independent, Interabang Entertainment
|Track / Format:
|Business, Marketing & Management
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|For those who want to earn a regular income from indie games, marketing can be as vital to success as the game itself. Some look at this in the abstract -- as something that they should get to at some point. Too frequently, they never dive in to it at all, or do so very late. This session provides expert advice from two perspectives: a marketer who's driven launches for both high-profile/high-budget releases and smaller enthusiast games, and an indie who's been heavily involved in the community, notably through his own game. The two speakers work together on the Media Indie Exchange mixer events for indies, press and industry.