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|Session Name:||Evolving Plague Inc: Taking a Top Mobile Game to Steam|
|Company Name(s):||Ndemic Creations|
|Track / Format:||Business, Marketing & Management|
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|Overview:||Mobile developers face huge obstacles when bringing their games to Steam but thanks to cunning strategy, careful planning, and a certain willingness to make things up as they went along, hit mobile game Plague Inc. managed to evolve onto Steam successfully. In this talk, James Vaughan, the founder of Ndemic Creations, will explore the (many) challenges that mobile developers face when coming to Steam, but explains when developers should do it anyway. He will share his logic and approach to overcome the "mobile stigma" along with other pitfalls - using post launch data to illustrate the impact of choices. Key lessons learned will be highlighted for other developers who are bringing games to Steam, and he will also touch on early access strategies, differences between Steam vs. mobile, and how to determine which platform to start with.|