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|Session Name:||Why Indies Need to Think Backwards to Move Forward|
|Track / Format:||Business, Marketing & Management|
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|Overview:||With a super-saturated marketplace, indies are finding it harder than ever to be heard above the noise. While it may go against the "lone wolf" indie mentality, the future in indie developer success lies in cooperation, collaboration, crowdfunding and generally selling your idea long before launching a product in order to succeed. This sounds like an old-school way of promotion, but far too many indies are depending too much on the dream "going viral" or of an instant smash hit. In this session Charles Cox, CEO of 4gency, references statistics and personal experience to demonstrate why indies need to expand their promotion efforts for their own products and offers up solutions and advice on how to realize the "indie dream."|