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|Session Name:||The Lemming Thinking: F2P Business Model Reviewed|
|Speaker(s):||Carsten van Husen|
|Track / Format:||Business, Marketing & Management|
|Overview:||If you ever wanted to listen to a CEO of one of the first and major free-to-play publishers telling you not to further pursue the free-to-play business model, then you should attend this lecture. If you want to understand why, you should also strain your ears. Looking back at more than 10 years of publishing free-to-play games, Carsten will outline that offering games for free can get developers into unforeseen trouble. An understanding of the business model becomes vital, and all who blindly follow the person in front might fall off the cliff. So stop your lemming thinking and start being the thinking lemming.|