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|Session Name:||The Gamer's Brain, Part 2: UX of Onboarding and Player Engagement|
|Company Name(s):||Epic Games|
|Track / Format:||Design|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||Engaging your audience within the first minutes of play is a delicate endeavor, and has become a critical aspect of development in the era of free-to-play games. If the developers fail to captivate their audience's attention quickly, there won't even be any retention challenges to care about. This talk will cover the common onboarding pitfalls, provide guidelines from User Experience (UX), and discuss best-practices by using knowledge of how the brain learns. It will provide examples from various titles (including insights from the development of Epic Games' Fortnite) to help you improve player engagement during early exposure with your game.|