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|Session Name:||The Sound of Excitement: Creating Audio for Game Advertising|
|Speaker(s):||Michael Rubino, Thomas Brewer|
|Company Name(s):||Mike Rubino Music, Sound Cove / Source Sound|
|Track / Format:||Business, Marketing & Management|
|Overview:||Only mere seconds can be afforded to capture the attention of potential players of a new game or content. Don't miss the opportunity to use audio to intrigue, captivate, and inform the viewer of game trailers about a new game. We will discuss the differences between in-game audio and trailer audio. We will also cover how to best use music, sound effects, and dialogue, and mix it all down to create the excitement every viewer should feel while watching a trailer. This talk will cover current trends in trailers and common pitfalls to avoid. Join this esteemed panel of trailer experts to learn how to make your next trailer a sweet sounding success.|