|Session Name||The Successful Paradox of Combining Business Strategy with Nonconforming Game Development|
|Company Name(s)||Paradox Interactive|
|Track / Format||Business, Marketing & Management|
Paradox Interactive CEO Fredrik Wester will demonstrate how the developer/publisher selects, nurtures and launches its games -- which includes internally-developed hits like the Europa Universalis and Crusader Kings series, as well as externally-developed games like Obsidian Entertainment's Pillars of Eternity and the million+ selling Cities: Skylines from Colossal Order.
Fred will highlight the company's step-by-step, hands-on approach to development and publishing, to offer insight into how a range of management strategies can be applied in the games industry. He will showcase how Paradox Interactive uses Value Proposition, Blue Ocean Strategy and Business Model thinking integrated with game-design planning, and how this thinking has led to a new strategic view in what Paradox generally calls "games as a platform."