GDC Vault is part of the Informa Tech Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Evaluating Game Experiments: A More Robust Approach for Freemium Games|
|Track / Format:||Business, Marketing & Management|
Did you know free users get access to 30% of content from the last 2 years?
Data analytics is a core part of running a game's business today. As free-to-play games are living products that span multiple years, a large part of running them involves experimenting with different aspects of the game like introducing new features, improving user flows and changing variables to improve the tuning of the game.To conduct effective experiments, it is essential to understand the distributions of key metrics for players. This presentation will highlights weaknesses in the conventional methodology to evaluate experiments and propose a more reliable methodology that takes into account the actions of the most engaged players in a game. Utilizing the new methodology can significantly improve the accuracy of experiment results.