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|Session Name:||How to Price Your In-App Purchases|
|Speaker(s):||AJ Glasser, Daniel Hebb|
|Company Name(s):||Facebook, Facebook|
|Track / Format:||Free to Play Summit|
|Overview:||Facebook shares how the top games on its platform monetize on in-app purchases and structure sales to stimulate their economies or grow their payer base. Get benchmark data for the leading genres on the platform and approach the price of your game as a proactive design decision rather than a grim reality. Find out what works best on mobile and web with their cross-platform monetization analysis.|