|Session Name:||Three New Ways to Monetize and How Backflip Studios Uses Them; Challenging the Way We Do Things: Lessons from the Latest King Hit Game (Presented by Amazon)|
|Speaker(s):||Peter Heinrich, Bryan Mashinter|
|Company Name(s):||Amazon, Backflip Studios|
|Track / Format:||Business, Marketing & Management|
Three New Ways to Monetize and How Backflip Studios Uses Them
The average game developer only monetizes 2-3% of their customers. What if you could monetize 100% of them? We'll talk with Bryan Mashinter from Backflip Studios about three new ways to do this. In this session you'll learn about: Amazon Underground, where customers get premium apps and in-app items for free and developers get paid for all of the minutes used; Merch by Amazon, a self-service on-demand T-Shirt printing service with no out of pocket cost to you; and Amazon Coins, to help deepen engagement and improve your ARPU (average revenue per user).
Defold is a new light-weight game engine designed for fast, efficient and collaborative game creation for independent developers and teams with built in support for multiple platforms including the Amazon Appstore. Defold has been used for two years at King to develop games like Blossom Blast Saga and more. King is now releasing Defold to the public, free of charge. During this talk you'll learn how the makers of King's hit game Blossom Blast Saga found creative freedom using Defold. The Defold team will demonstrate the engine and reveal how you can use it to create the most creative game possible. Let Defold take care of the boring parts and use that time to be fully creative.