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|Session Name:||Shrinking Data for Fun & Profit|
|Track / Format:||Programming|
|Overview:||For a long time, data compression seemed like a solved problem. Bandwidth and storage capacities have been growing exponentially, making 25 year old algorithms still "good enough". However, the success of mobile games and digital distribution in all parts of the world has made data size a hot topic again. This talk explores what has happened in compression over the last decade and shows how to apply those techniques easily and efficiently.|